An extremely fine texture, unparalleled sensation of weightlessness, intense color concentration, ultra-chic matte finish and flawless, long-lasting wear: LIP MAGNET is all this and more. LIP MAGNET is the first liquid lipcolor to offer unprecedented color concentration in the finest of textures, while perfectly fusing with the lips. LIP MAGNET delivers incomparable results: intensity of color, extreme finesse and a makeup finish with a matte, second-skin effect.Two major accomplishments: - After application, color is twice as intense thanks to a gradual evaporation phenomenon.- The finish is four times thinner than a liquid lipcolor (40 to 10 micrometers). This long-lasting (up to 8 hours) matte lipcolor is never greasy or sticky; it does not migrate or dry your lips. Lips stay hydrated and perfectly defined for hours on end, with a very pleasant bare-lips sensation.HOW TO APPLY:Specific applicator picks up just the right amount: Apply Lip Magnet with the flat slide of the applicator. Blend with the curved side. Spread the texture from the center of the lips outward. Use the pointed end on the corners and cupids bow for precision. BACKSTAGE TIP: transform day to evening color by simply layering on a deeper shade.Before application, use Prima Eye and Lip Contour to hydrate the lips and prevent the color from feathering.Apply High Precision Retouch on the lips to highlight and create volume before Lip Magnet.