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Color Wow
Root Cover Up Hair Color (Medium Brown)

Color: Medium Brown
(Medium Brown)
Selected Color  (Medium Brown)
451916207728

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Product Details

Product Details

Description

The best root touch up that covers greys and dark roots. Refreshes highlights, thickens and perfects thinning hairlines

- Instantly covers grey and dark roots with no mess

- Fills in gaps for thicker, fuller hair

- Refresh highlights

- Stays until shampoo’d out – you can even swim in it

- Reflective mineral powder for a seamless natural look

- No waxes, dyes, or parabens

- One compact = a full year of use

 

WHY IT'S WOW

- Easy, instant, precise: just press, no mess!

- Temporary color stays until shampoo’d out (you can swim in it!)

- Reflective mineral powder for a multi-dimensional, natural look

- Never stiff, sticky, or waxy like mascaras, crayons and sprays

- Great value! 6 months to 1 year usage for one compact

- No waxes, no dyes, no PPD’s + cruelty-free

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How to use

1. Apply to dry hair.

2. Load up small end of brush with powder.

3. Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.

4. Do not use a sweeping motion.

5. Apply more powder as needed.

6. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

    Color Wow
    Color WOW is a haircare brand that specializes in innovative products for color-treated hair. The brand was founded in 2013 by Gail Federici, a beauty industry veteran, and Dr. Joe Cincotta, a cosmetic chemist. Color WOW aims to address the specific needs and challenges faced by individuals with colored or chemically treated hair. Color WOW is best known for its award-winning root cover-up product called Root Cover Up. This unique powder formula helps conceal regrowth and grays, providing temporary color coverage between salon visits. It comes in a range of shades to match different hair colors and is applied with a brush for precise application. The brand also offers other haircare products targeted towards color-treated hair, including shampoos, conditioners, treatments, and styling products. These products are formulated to address specific concerns such as color fading, damage, and frizz while enhancing the vibrancy and health of colored hair. Color WOW is recognized for its commitment to innovation and advanced formulas. The brand focuses on creating products that are free from sulfates, parabens, and other harmful ingredients. It aims to provide effective solutions that help maintain vibrant and healthy-looking hair.