PERSONALIZED STYLING FOR PREMIUM PERFORMANCEDiscover our SMART ghd flat irons with ground-breaking ultra-zone technology that predicts the needs of your hair as you style for a flawless finish, personalized to you.Our most luxurious ghd flat irons recognize the thickness of your hair and styling speed, adjusting heat across the floating plates as you style for perfect results in just one stroke. Infinity sensors monitor heat 250 times a second across the high-gloss plates to deliver a personalized styling experience, so no matter your hair type or length, you can achieve a beautiful, salon-quality style. Working at an optimum styling temperature of 365F, the ghd platinum+ styler protects the integrity of your hair without compromising on style, allowing for 70% stronger hair, 20% more shine and 2x more color protection.The rounded barrel of the platinum+ is perfect for creating a myriad of on-point styles, from loose waves to a flawless straight. For ultimate styling control, the unique wishbone hinge holds the precision-milled plates in perfect alignment for ease of use and snag-free styling.With universal voltage, you can be as fierce as you want anywhere in the world and with the automatic sleep mode after 30 minutes of non-use, worrying about if your flat irons are switched off is a thing of the past.So be the Queen you deserve to be with the ghd platinum+ stylerreduced breakage and 2 x more color protection vs a styler working at 450Fvs naturally dried hairPRODUCT FEATURESUltra-zone with predictive technology: the latest breakthrough in heat styling which guarantees even heat across the whole plate, allowing consistent beautiful results in one stroke.Wishbone hinge for perfect plate alignment giving you more control to create any styleAdvanced, precision milled, floating plates with a high spec gloss finish, for effortless, perfectly smooth styling and shineHeat resistant protective plate guard so you can take your style and your styler wherever you wantUniversal voltage to deliver the same outstanding performance wherever you are in the worldAutomatic sleep mode to switch your styler off after 30 minutes of non-use, for peace of mind9 ft swivel cord for convenient styling365 temperature for optimum styling