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[This review was collected as part of a promotion.] The Brow Artist Xpert 107 Cool Brunette eyebrow pencil is a lovely shade for me and because of the chiselled shape of the "lead" it is easier to apply than using a normal pencil shaped eyebrow pencil. I also like the retractable "lead" which saves it smearing, when in a case with other cosmetics, as push on caps tend to come off. The pencil incorporates a little eyebrow brush at the other end which is very convenient to brush eyebrows in preparation for drawing. The only downside to this product is that it does not stay on for very long, and I end up reapplying it at least twice during the day.

[This review was collected as part of a promotion.] Having never used a brow pencil before, this was a venture into unknown territory but I picked a colour which I thought would match my natural eyebrow colour and was pleased with the result. The product looks high end and I found that the soft styling brush on one end is really useful to groom the brows into a nice shape, and also to blend the colour so the overall look is natural and even. It is really quite easy to apply as the product glides on smoothly and the triangular shaped tip helps you to apply the colour exactly where you need it. The eyebrows look more defined and shaped after application. A good product and well worth a try.

[This review was collected as part of a promotion.] This is a lovely product. It comes with a built in brush, so you can shape your eyebrows before applying the product and you can also use the brush to soften your finished eyebrow look. I also think it's great that this is a retractable pencil, so you don't need to carry a sharpener, it's mess free. The pencil comes in a unique shape, so you can use soft strokes to fill in your brow and then use the angled end for a more clean, defined look. I have very dark brows and this was a perfect colour match. The pencil gives a subtle look that you can build, so it's very natural and not overpowering. I liked the texture of the pencil, it glides on and it gives your brows a nice full look.

[This review was collected as part of a promotion.] The Brow Artist Xpert in 109 Ebony is brilliant. Most brow pencils I've used fail in comparison to this. The fact it has a brown brush on one end is incredibly helpful -thanks to L'Oréal for thinking of this as it saves having to carry an extra brush in my make up bag. The brow brush shapes the brows into shape nicely. The brow pencil that's shaped like a teardrop almost , glides onto brows nicely and covers where it needs to cover without smudging. It's a nice texture of crayon and perfect for applying. It doesn't make my eyebrows look fake or dried out.

[This review was collected as part of a promotion.] I don't normally use an eye brow pencil to fill in my brows as most are usually so harsh and make my brows to dark. But this product doesnt even feel like a pencil, it has a really soft crewmy texture and allows you to fill in your brows softly and build up how dark you want it. I also love the triangular shape of it as you can use it at different angles which makes it easier. The spoolie on the other end makes it greater as I can then brush my brows. First time I received so many compliments in a day about my brows so am very pleased

[This review was collected as part of a promotion.] The packaging of the product is very slick and compact which is just what you want with an eyebrow pencil. The texture is smooth and the application was very easy. The sharpness and shape of the pencil made filling in my brows a breeze. The colour match was pretty perfect for my dark brows and the brush helped blur any heavy handed marks. The staying power was also surprising, it lasted through my work day and a gig in the evening without budging, very impressive. Over all this is one of my favourite products I've tried.

[This review was collected as part of a promotion.] It's a relatively new thing for me to do anything with my eyebrows and so far the only product I have used is a powder which has worked well for me. I tried using this pencil and have found so far that I just can't seem to get the hang of it. I put some on but as soon as I try to brush them through the product seems to just come straight back out again. As I have already said though doing my eyebrows is fairly new to me so maybe I just need some more practice - who knows I may get the hang of it eventually

[This review was collected as part of a promotion.] I usually use a gel pen with fibres so was unsure about a pencil, but was really pleasantly surprised. Not at all as I was expecting (an eye liner type texture, which I wouldn't have liked as old type eye brow pencils were), it is really smooth & lightweight feel with no stickiness. Has been smudge proof & long lasting too. Colour great. Like the finished look too. Would recommend & use again. The reason for fewer stars for cost & moisturising effect is that they aren't relevant. Overall great product.