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What it is
Everyday exposure to UV rays can harm our skin, leading to reduced elasticity and premature aging. It's vital to use sunscreen for daily protection against these effects. Yet, many avoid sunscreen due to its typically oily texture, white cast, and inconvenience of inclusion in their skincare regimen.
In response to this, we aimed to create a product offering both effective sun protection and skincare benefits without the typical sunscreen drawbacks. We chose ginseng, a key ingredient in BOJ and Hanbang formulations, backed by countless studies highlighting its effectiveness. Ginseng extract, rich in saponin, provides anti-aging effects, helps improve wrinkles, and nourishes the skin.
Our unique, surfactant-free capsule serum formula absorbs seamlessly into the skin, offering a refreshing feel and total protection from UV rays.
Moist and light daily sun care
The moisturizing serum formula provides a moist and fresh finish. It also does not cause makeup smudging, as there is no white cast or stickiness. The texture lightly absorbs into the skin and provides gentle UV protection effect without stressing the skin.
Pump a generous amount and apply to areas of exposed skin.
Reapply every 2-3 hours.
*Due to the nature of the formula, makeup may be removed if reapplying an excessive amount over makeup.
Beauty Of Joseon encapsulates the age-old beauty secrets and traditions of Korea's Joseon dynasty. Rooted deeply in the ancient practices upheld by Korean royalty and nobility, this brand revives the time-tested skincare routines that kept complexions clear and radiant for centuries.
At the heart of Beauty Of Joseon is its unwavering dedication to natural ingredients. Drawing inspiration from the historical text, the 'Kyuyeol Jangseo', which recorded the skincare secrets of the Joseon women, the brand formulates its products with natural ingredients like rice water, ginseng, and honey, known for their unparalleled benefits.
Beauty Of Joseon successfully harmonizes the age-old wisdom of the past with modern skincare needs. From formulations that have been passed down through generations to cutting-edge solutions addressing contemporary skin concerns, each product radiates a sense of timelessness and efficacy.
But the brand's allure is not solely in its formulations; Beauty Of Joseon stands as a testament to authenticity, heritage, and luxurious skincare. As it carves its path in the beauty world, it promises to stay true to its origins, offering skincare that pays homage to history while looking forward to the skincare revolutions of tomorrow.
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30-day return policy for most items.
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Additional 20% off
on spends of SAR950 Sitewide. Use code: SAVE. T&Cs Apply
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Use code: APP | T&C's apply. Min spend 200 SAR
Additional 15% off
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