Capturing the spirit of the contemporary, diverse and authentic women of Gucci, Bloom is creative director Alessandro Michele’s first fragrance for the House. Envisioned as a thriving garden of flowers, Bloom is created to unfold like its name.
The campaign portrays Bloom’s ability to transport the wearer to the verdant garden it was inspired by and features actress Dakota Johnson, model, and actress Hari Nef and artist Petra Collins.
FRAGRANCE FAMILY
Floral
KEY NOTES
Jasmine Bud, Rangoon Creeper, Damask Rose
Spray the fragrance on the pulse points i.e. your neck and wrists, they emanate heat that helps the fragrance project from your skin for a longer-lasting, stronger scent.
"Unleash Your Unique Expression
With Gucci, where creativity knows no bounds, self-expression is celebrated. We believe in the power of beauty to ignite the imagination, elevate the senses, and unleash your unique personality."
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The fragrance of this perfume reminds me of being in a rose garden surrounded by beautiful aromas of fresh roses. Smells absolutely beautiful, I use this daily. It might just be my nose-blindedness but it does not last more then a few hours- but that’s okay! 10/10 would definitely recommend
Originally posted on influenster.com
5
3 months ago
Long lasting, smell great and awesome
Gucci Bloom Eau de Parfum is a captivating floral fragrance that exudes elegance and femininity. The scent opens with a delicate burst of jasmine, tuberose, and Rangoon creeper, a rare flower that adds a slightly sweet, powdery depth. Its heart is rich and creamy, evoking a blooming garden in full splendor, while the base lingers with a soft, sensual warmth. Perfect for daytime or evening wear, Gucci Bloom feels versatile yet sophisticated, appealing to those who love bold, floral-forward perfumes. The sillage is moderate, ensuring a noticeable but not overwhelming presence, with impressive longevity of lasting 6-8 hours. Housed in a chic, vintage-inspired pink bottle, it’s as visually stunning as it is aromatic. Ideal for romantics and modern dreamers, Gucci Bloom is a timeless addition to any fragrance collection.
Originally posted on influenster.com
5
1 year ago
This is my favorite summer perfume ! It has a very pleasant and feminine scent . It’s a mixed of floral and citrus , I feel it very elegant and refreshing . I have been wearing for 2 summers already. Another great quality is that it last a lot !!
Originally posted on influenster.com
4
5 years ago
Gucci Bloom eau de Parfum
[This review was collected as part of a promotion.] Smells like fresh jasmines on a Sunday morning!
This was my first time trying a Gucci product and that too a perfume from this brand. I am quite impressed with the packaging, and its aesthetics even though what I received was a complimentary sample. I literally really love the pink floral vibe!
Honestly, it smells heavenly, and I REALLY love it! The reason why I gave it 4 stars is because it was quite strong at first (I used about 2- 3 pumps) and then 2 hours later the smell completely dissipated.
But I must say, I havent come across any other product of this caliber. The uniqueness of jasmine is what got me! Will definitely purchase a full size!!
Originally posted on influenster.com
5
8 days ago
An elegant upscale scent.
This is my new everyday perfume. I was worried it would have an overpowering floral scent that always reminds me of my grandmas perfume. But it’s such a complex mix of scents that it plays into so many different categories. I smell the floral but I also get hints of a woodsy scents. I love this because it makes me comfortable wearing it not just during summer but year round. The scent isn’t overpowering where people are turned off by and overwhelming scent of perfume, but not too subtle that people don’t notice it. I always get compliments when I wear it and overall wearing it makes me feel happy and beautiful. Highly recommend.
Originally posted on influenster.com
5
2 months ago
A beautifully balanced bouquet of jasmine and tube
Gucci Bloom is a lush, elegant bouquet bottled beautifully. From the moment you spritz, you’re greeted with a rich blend of jasmine and tuberose, anchored by the unusual Rangoon creeper—this gives it a fresh, creamy floral heart that feels natural, not artificial.
It lasts well — I get about 6‑8 hours on skin, and it lingers even longer on clothes. The projection is moderate: it’s noticeable without being overpowering.
What I really appreciate is how consistent it is — you don’t get big swings. The scent stays true from opening through dry‑down.
If you love clean white florals with creamy depth, Gucci Bloom is a wonderful choice. It suits spring/summer, daytime or evening wear, and always feels classy. The bottle is elegant too, which adds to the experience.
Originally posted on influenster.com
4
1 year ago
Classic sophisticated floral
I really liked this Gucci Bloom Eau de Parfum. Although a bit in the pricier side, detail is in everything, even the packaging. I found this to be a sophisticated, classic floral scent with prominent notes of tuberose and jasmine. The scent envelopes me and my imagination takes me to a lovely outdoor garden plush with blooming flowers and a light spring air, with just one spray. I feel feminine yet powerful while wearing Gucci Bloom. It’s the first Gucci scent I have purchased and if the rest are as delicious as Bloom then I want them all! Long lasting scent made with natural ingredients that melt wonderfully into my skin.
Originally posted on influenster.com
5
5 months ago
A floral fantasy in every spray 🌸
Gucci Bloom is the definition of modern floral elegance. From the first spray, it surrounds you in a garden of fresh, blooming jasmine and tuberose — soft, creamy, and intoxicating without being too heavy. It feels like stepping into a dreamy, romantic world where you’re the main character.
This perfume makes me feel confident, feminine, and beautifully put together. It lasts all day on my skin and leaves a trail that’s both subtle and unforgettable. Whether it’s brunch, work, or a special evening out, Gucci Bloom is the perfect scent to carry me through — graceful, bold, and unapologetically beautiful.
Originally posted on influenster.com
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