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GOOU Beauty is an independent brand built on the belief that self-care should be both indulgent and effective. We are committed to creating honest, results-driven beauty products that make you feel good in your own skin. Founded by Carla Beggs, a beauty industry expert with over two decades of experience, GOOU was born out of a desire to redefine lip care. As an award-winning semi-permanent makeup artist & trainer, Carla became renowned for her Lip Blush treatments and recognized a gap in the market for lip care products that truly work.